WMAO

Wholesale Max Offer

Work back from what an investor will pay to the most you can offer the seller.

2 minBeginnerStage 05 · WholesaleFree · no sign-up
WMAO

Wholesale Max Offer

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How to use the Wholesale Max Offer

  1. 1
    Start with the investor's numbers

    The ARV and repair costs your end buyer will use.

  2. 2
    Set the buyer's rule

    The share of ARV your buyers pay, minus repairs.

  3. 3
    Subtract your fee and costs

    Your target fee and what you'll spend on marketing and closing.

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Worked example

An investor would pay up to $211,000 for a house with a $380,000 ARV and $55,000 of repairs, at 70% of ARV minus repairs. The wholesaler wants a $12,000 fee and expects $1,500 in costs.

The most the wholesaler can offer the seller is $197,500, about 52% of the ARV.

The formula
Investor's max     = ARV × Rule % − Repairs
Your max contract  = Investor's max − Your fee − Your costs
Common mistakes
  • Starting at the maximum. Leave room to negotiate with the seller.
  • Guessing the repair number. A walkthrough with a contractor makes your number credible to buyers.
What to do next

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Last reviewed Oct. 1, 2026. See how we build our tools.

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